CCSF Cinema Department Logo

This mark represents cinema through projection—both its historical role in bringing images to life and the continued exchange of perspective between filmmaker and viewer. 

The shifting rectangles reflect evolving viewing formats, from widescreen to vertical screens. 

Paired with Gotham for clarity and a sense of timelessness, the mark also reflects the department’s resourceful, “think outside the box” approach, where constraints drive inventive storytelling.