Chill Habit Coffee

Cold brew packaging doesn't have to be minimal and text-driven. It can be fun, playful, inviting. With Chill Habit, I set out to create something different.

The system centers on a playful workhorse illustration that brings energy and positivity. 

Each flavor features a unique horse in a dynamic pose, with brown color bands differentiating roast levels and latte. A playful typeface for the logo reinforces the brand’s upbeat tone.